For professional service firms

Only 1% of visitors enquire.
We fix the other 99%.

Same site, same traffic, same week. We add a quiz or calculator your prospects actually want to use, and 10× the enquiries land in your inbox.

Get your custom quiz
★★★★★
Leave with your quiz idea, whether you hire us or not
10×
More enquiries from the same traffic
9%
Avg. visitor-to-lead conversion
5d
From kickoff to first leads
— The real problem —

You're not short on traffic.
You're short on names in your inbox.

Right now, the vast majority of people who land on your website read a few pages, decide they're "not ready yet," and leave. You never learn their name. You never get the chance to follow up. The work that brought them there (the referral, the ad, the Google search) goes to waste.

The fix isn't more traffic. It's giving the people already on your site a real reason to raise their hand.

— What we build —

A quiz or calculator built for your business.

We don't drop a generic form on your site. We design a tool your prospects actually want to use, because it gives them an answer they care about. Here are two we've built.

For M&A consulting firms
Business Valuation Calculator
The first question every founder asks before they call you: "what's my business worth?"
  1. 01Founder enters revenue, EBITDA, sector, growth
  2. 02Live valuation range & multiple updates as they adjust
  3. 03Email unlocks the benchmark report, you get a lead pre-qualified by deal size
What's your business worth?
Live valuation — adjust the sliders
Estimated valuation LIVE
$24M – $32M
$5.2M × 4.6– 6.2×
Annual revenue $5.2M
EBITDA margin 22%
Annual growth 28%
Sector Tech / SaaS ▾
you@firm.com
For corporate services websites
Jurisdiction Recommender
"Where should I incorporate?" answered in five questions.
  1. 01Founder answers 5 short business questions
  2. 02Tool recommends a jurisdiction structure
  3. 03Email unlocks the full breakdown, you get the lead
Where will most of your customers be based?
Annual revenue tier?
Plans for outside funding?
Tax priority?
Where will the founders live?
Recommended structure
Singapore + UK holding

A Singapore operating entity for tax efficiency and APAC client proximity, with a UK holding company for IP residence and EU banking access.

you@firm.com
Question 1 of 5
— Proof —

Real firms. Real numbers.

Every result below is verified and attributable. No vague "engagement metrics." Just calendars filling up.

"
Two quizzes, one growth simulator, almost 400 named leads this year.

We launched two quizzes and a growth simulator across the year. Each one paid for itself within weeks. Our CRM now has almost 400 new named contacts year to date, every one of them already telling us what they need before we pick up the phone.

Richard A. Smith
Managing Director, Charterhouse Lombard
400+
Named contacts YTD
3
Tools live on site
100%
Qualified on arrival
"
25 units sold. €10M+ in transactions supported.

With LOOK Consulting, we now showcase our €30M+ portfolio through a website built to sell. Already, 25 units have sold and more than €10M in transactions supported by their work.

Ramon Bartelmus
Managing Partner, Furthmann Massivhaus
"
A €446M portfolio, presented as it deserves.

LOOK Consulting built our website from the ground up. They've helped us present our €446M portfolio with the polish and consistency it deserves.

Alexander von Albert
"
Impressed enough to expand the partnership to our corporate website.

LOOK Consulting delivered a sales-focused website for GLINT Berlin. We were so impressed that we expanded the partnership to include our corporate website.

Ann-Sophie Kimmich
Marketing & PR, COPRO Group
— Three ways to work with us —

We meet you where your website is.

Whether your current site is fine and just needs the quiz embedded, or you've been meaning to rebuild for two years anyway, there's a fit.

Option 01 — Add to existing site

The Embed

We build your custom quiz or calculator and embed it directly into your existing website. No changes to your site's design. Live in 3 to 4 weeks.

Best for: Firms with a website they like that just isn't converting.
Option 02 — Standalone page

The One-Pager

We build the quiz on its own dedicated landing page, perfect for sending ads, LinkedIn traffic, or referrals to. Lives at a URL we set up for you.

Best for: Firms running campaigns who need a high-converting destination.
Option 03 — Full rebuild

The Smart Site

Your website, rebuilt from scratch around the quiz. Modern design, fast, mobile-first, and engineered end-to-end to turn visitors into named leads.

Best for: Firms whose current website is overdue for replacement anyway.
— The question every founder asks —

"Why not just send people straight to 'Book a Call'?"

It's the most common question we get, and it's a fair one. If someone's on your website, surely their intent is high enough, right?

The math says otherwise. Here's what actually happens when 100 visitors land on each page:

Traditional "Book a Call" page
1
One person books. The other 99 leave. You never learn who they were.
A custom quiz or calculator on your page
10
Up to 10 people finish it. You get their name, email, and what they need, every single one.

A quiz is a lower commitment than a phone call. People who aren't ready to book yet will still happily answer a few questions to get an answer they care about. You capture them at the moment of curiosity, months before they'd be ready for a sales call.

And then you can follow up. Which means you turn this month's visitors into next quarter's clients, instead of losing them forever.

— Honest answers —

Common questions.

The ones we get most often, answered the way we'd answer them in a meeting.

Yes, when it's designed correctly. The key is that it isn't about you. It's about them: their situation, their question, their answer. A real estate firm's "What's your property worth?" calculator gets used because the answer matters to the visitor. A corporate services firm's "Which jurisdiction is right for me?" quiz gets used for the same reason. We design every one of these around what your specific prospects are already quietly trying to find out.
A contact form asks the visitor to give you something (their details) in exchange for nothing they can see, just a vague promise that someone will get back to them. A quiz or calculator gives them something concrete and immediate, a real answer to a real question they had, in exchange for their email. That's why one converts at 1% and the other converts at 9 to 10%.
Every person who finishes the quiz has just told you 4 to 6 things about their situation: their budget, their timeline, what they're looking for, whether they're a fit. By the time you call them, you already know whether they're worth your time and exactly what to talk about. No more wasted discovery calls.
No. Once it's built, the only thing you (or your team) ever do is read the leads as they come in. They arrive in your inbox or your CRM, whichever you prefer. We handle every technical piece. You don't need to learn any software.
From kickoff to launch takes about 4 weeks. Once live, you start collecting leads on day one. Most clients see their first qualified enquiries within 48 hours of the quiz going live.
Our 30-Day guarantee

We carry the risk,
not you.

If your quiz or calculator doesn't bring in at least 10× more enquiries than your current site within 30 days of launch, we keep working on it at our cost until it does. Or you walk away with the work we built, no questions asked.

— Let's talk —

Tell us what you're trying to figure out.

Drop a few lines about your firm and what you'd like more of. A human replies within one working day, and if a call would help, we'll suggest a time.

Or book a 30-min call
Send a message
A human replies within one working day.